Around the world, brownfield sites are increasingly viewed as strategic assets capable of meeting both sustainability goals and investors’ demand for location-ready projects. To examine this shifting landscape, Location Decisions will host a webinar on December 16 at 15:00 - 16:00 (CET) featuring senior representatives from leading economic development organizations and private-sector developers.
The webinar, “Revitalizing assets: Global insights on brownfield redevelopment projects,” will bring together experts from gwSaar - Saarland Economic Promotion Corporation, Invest in Katowice in Poland, the Michigan Economic Development Corporation, and YTL Developments.
Moderated by Andreas Dressler, Managing Director of Location Decisions, the discussion will explore how redevelopment of former industrial and underutilized sites is reshaping investment strategies and opening up more site opportunities.
Panelists will share practical experiences from recent brownfield transformations, highlighting how such projects can reduce risk for investors, offer clearer development pathways than greenfield alternatives, and strengthen the competitiveness of local economies. The session will also examine the role of investment promotion and economic development agencies in preparing sites, building partnerships, and crafting compelling propositions for expanding companies.
With increasing pressure on land availability, sustainability requirements, and speed-to-market expectations, brownfield redevelopment is emerging as a critical priority for jurisdictions seeking to attract new investment while supporting long-term economic resilience.
